Personalized COPD Care

Overview

Vigor Medical Systems is a health-tech startup helping patients manage cardiac and pulmonary recovery remotely. As the Product Design Lead, I led the end-to-end design efforts for their pulmonary care app and patient management platform.

Role

Product Design Lead

Tools

Figma

Team

Healthcare Providers

PM

Engineers

Timeline

Sep - Oct 2022

The Problem

Over 90% of COPD patients lived more than five miles from their nearest pulmonary rehab center, making consistent treatment difficult. Despite strong initial sign-ups, 40% of patients dropped off within three months.

90%

More than 90% of COPD patients live more than 5 miles from nearest rehab center

40%

patient drop off rate after 3 months

The Challenge

How might we help COPD patients stay engaged in their rehab journey and maintain consistent care beyond the first three months?

My Role

  • Led end-to-end redesign as the sole designer

  • Led stakeholder workshops

  • Conducted usability test sessions and analyzed observational research to improve patient experience

Research & Discovery

Cross-Functional Workshops

Led cross-function workshops to identify service gaps across clinical team, health coaches, and operations.

Usability Testing

Conducted sessions with COPD patients to surface critical pain points in app experience

Observational Research

Shadowed health coaches to understand workflow bottlenecks and communication patterns

Key Research Insights

77% of users struggled to complete physical tasks independently, leading to a decrease in user engagement

Patients lacked motivation and agency; their condition significantly impacted mental health

Each health coach managed up to 40 patients, creating unsustainable workload without system support

Design Solutions

Pulmonary Rehab App

Gamification – Making Progress Visible

Motivation was a clinical problem as much as a design one. Progress tracking, achievement milestones, and clear next steps gave patients visibility into their care, reducing cognitive load while keeping engagement high.

Accessibility – Designing for Elders

COPD patients skew older, so accessibility wasn't an edge case, it was a core design requirement. Larger touch targets, clear visual hierarchy, and simplified navigation made the app usable for people managing a serious condition. WCAG guidelines informed text sizing and language, stripping medical jargon so patients could focus on their care, not decoding it.

Patient Management Portal

From Google Sheets to CMS Platform

Before this platform, health coaches tracked up to 40 patients across disconnected spreadsheets – a workflow that couldn't scale. I designed a centralized CMS where coaches could track patient data, log notes, and message patients directly, all in one place.

Onboarding Feature

Health coaches were spending too much time managing patient data across disconnected spreadsheets. The onboarding feature consolidates that entire intake process into one structured web platform: capturing personal details, medical history, vitals, and scheduling in a single, guided flow.

Impact

“Doctors just don't have time to go over with every patient. But I can see that Vigor has given me the tools. That made a difference.”

Real Patient Testimonies

84%

Patient retention after 3 months

40%

Reduction in emergency visits

148%

Average increase in daily steps

Reflections

Self-Agency Improves Health

Giving patients visibility and control over their own progress had a direct impact on health outcomes. Agency isn't just a design value… it's a clinical one too.

Human Connection

Some of the most meaningful improvements came from access, not features. Patients reported feeling better simply from having regular conversations with their health coach. A good reminder to design for connection, not just the interface.

Heatlhcare Providers

Designing for health coaches mattered just as much as designing for patients. When we reduced their administrative load, they had more time for actual care, and that showed up directly in patient outcomes.